Hi there! I’m Nathaniel Flick.

I design and ship accessible, high-impact web apps, blending design systems, prototyping, and front-end engineering.

Do you want to know more about what I do? Are you networking for your company or business?

Let’s grab a coffee!

Industry Experience:

Companies

Some of the awesome companies I’ve worked with:

What I do and how I do it

Part Designer. Part Coder. User-Focused.

I’m passionate about creating digital experiences that people love. Whether it’s turning complex ideas into intuitive interfaces or bridging design and development, my goal is to craft tech that feels human and accessible for everyone.

I’ve worked with enterprise and scale-up software businesses in New Zealand for more than 10 years. My experience spans building SaaS applications, working in startups, and designing hundreds of websites for SMEs at agencies. I have brought CMS and eCommerce expertise to increase revenue at agencies.

This broad experience means I’ve seen it all, and I handle it all the same way. With design.

My process: Integrating design, code, and research

As a “Designer who codes,” my process is holistic and collaborative. I start with user research to understand needs and insights, then work closely with team members to ensure the front end is both usable and accessible. I organise and document UI elements into cohesive style guides, which not only enhance design systems but also help developers bring the vision to life.

I use code as a design tool

To me, code is as much a design tool as Miro, Figma, or pen and paper. Every idea begins with a spark—sometimes scribbled in a notebook after a refreshing walk—and evolves into a polished digital experience.

In SaaS, I combine user research and collaboration to align teams around user needs, reducing bias and self-interest. My focus is on crafting visually appealing, highly intuitive interfaces that are accessible and adhere to modern front-end standards.

I lead and mentor

I actively mentor junior designers, fostering creativity, collaboration, and continuous learning. Together, we navigate complex challenges, refine our skills, and deliver impactful software solutions.

Design reveals what truly matters

Design is about removing what doesn’t work to reveal what truly matters: a product that meets user needs, within time and budget. Every project is an opportunity to explore, innovate, and create digital experiences that resonate and make people’s lives better.