Hi there! I’m Nathaniel Flick –
Senior Product Designer and UX Engineer.
I am a designer who codes.
Part designer, part coder, and 100% passionate about creating digital experiences that people love. Whether it’s turning complex ideas into seamless interfaces or bridging the gap between design and development, I’m all about making tech that feels human and accessible for everyone.
I have worked in the enterprise software industry in New Zealand for nearly fifteen years, I have worked with well known and respected New Zealand organisations such as Good Shepherd and Hireace. I have worked on large SaaS applications, in startups as well as built hundreds of websites for SMEs.
Integrating design, code and research
I’m a “Designer who codes”. Integrating user research in projects to learn as much as possible, I then collaborate with my team members to make sure the front end is usable and accessible. Together, we refine user interfaces, enhance interactions, and transform innovative ideas into helpful digital experiences. I love to organise and catalogue UI atomic elements into a cohesive and usable styleguide which also helps developers understand their design system.
Code is a design tool
Code is as much a design tool to me as Miro, Figma or Adobe XD. And it all starts with an idea, usually scratched in a notebook after a good walk outside.
In the world of Software as a Service (SaaS) I’m able to use in-depth user research and close collaboration with stakeholders to rally around user needs and minimise self-interest. My role in the next step focuses on creating visually appealing and highly intuitive interfaces, driven by a keen understanding of user-centric principles as well as front end standards and accessibility.
Habitat by Resene – Design Meets Code:
The Habitat by Resene website allowed me to design with a little bit of maths. The site has remained largely unchanged since it launched in 2014. I like to design things that last in the digital space.
Leadership
I try to lead and mentor junior designers whenever I can. In this capacity, I foster an environment of creativity and collaboration, as well continuous learning. Together, we have navigated complex design challenges, honed our skills, and delivered innovative software that has made a significant impact.
And often, I learn more than anyone else. 🙂
Every project I undertake is an opportunity to explore new ideas, challenge existing norms, and create digital solutions that resonate with users, while staying within the time and budget allowed. Strip away all the extra stuff that gets in the way until you have a product that does exactly what the user needs it to do.