Hi there! I’m Nathaniel Flick.

I design and ship accessible, high-impact web apps, blending design systems, prototyping, and front-end engineering with craft and cross-functional collaboration.

Do you want to know more about what I do? Are you networking for your company or business?

Let’s grab a coffee!

What I do and how I do it

Part Designer. Part Coder. User-Focused.

I’m passionate about creating digital experiences that people love. Whether it’s turning complex ideas into intuitive interfaces or bridging design and development, my goal is to craft tech that feels human and accessible for everyone.

I’ve worked with enterprise and scale-up software businesses in New Zealand for more than 10 years. My experience spans building SaaS applications, working in startups, and designing hundreds of websites for SMEs at agencies. I have brought CMS and eCommerce expertise to increase revenue at agencies.

This broad experience means I’ve seen it all, and I handle it all the same way. Using design to solve problems.

I use code as a design tool

To me, code is as much a design tool as Miro, Figma, or pen and paper. Every idea begins with a spark—sometimes scribbled in a notebook after a refreshing walk—and evolves into a polished digital experience.

In SaaS, I combine user research and collaboration to align teams around user needs, reducing bias and self-interest. My focus is on crafting visually appealing, highly intuitive interfaces that are accessible and adhere to modern front-end standards.

I lead and mentor

I actively mentor junior designers, fostering creativity, collaboration, and continuous learning. Together, we navigate complex challenges, refine our skills, and deliver impactful software solutions.

Read the latest from my blog:

• Don’t Build a Pile of Burning Wheels: Pragmatic AI for Developers
• The Designer’s Guide to Driving AI Prototypes
• How to Use Git Aliases to Speed up Development
• How to Fill Your Idea Tank To Execute Faster
• How to be an Effective UX Engineer