Hi I'm Nathaniel, a Senior Product Designer & UX Engineer focused on user-centred innovation for growing companies. I'm a designer who codes. I create innovative, user-focused digital experiences, blending Design Thinking with a deep understanding of web development principles.
I had an interesting discussion with someone the other day about empathy in UX design which I wanted to expand on. I will use this as a reply to that conversation, as I realise I haven’t fully considered what Empathy is. It seems in UX design empathy gets misunderstood where we have to feel the […]
(I’m reposting this from a comment I made on a Laura Baker post, and there’s a great discussion here on this topic.) The question was: Design often has a low ‘business maturity’ perception. My answer: I was listening to Beyond UX Design podcast (thank you Jeremy Miller!) and heard this – “Design is ‘preventative’ and […]
Design isn’t just designing, it’s a bit more than that.
As designers what do we mean when we describe the “UX Maturity” of an organisation? Simply put, lack of UX Maturity means the business is solution focused. Strong UX Maturity means the business is problem focused. Problems are the issues users have with your software. The amount of focus the business spends on this determines […]
When designing, do you dictate or collaborate? The path you choose determines your success. You get so much more out of collaboration.