Hi I'm Nathaniel, a Senior Product Designer & UX Engineer focused on user-centred innovation for growing companies. I'm a designer who codes. I create innovative, user-focused digital experiences, blending Design Thinking with a deep understanding of web development principles.
Quick observation: It’s fascinating to me how many startups begin with purple as their brand colour, and then invariably move away from it. Purple is cool! But maybe it’s one of the colours people can’t/don’t/won’t take seriously? As an example, Heroku when it first launched was full on purple, now they are swinging over toward […]
From a sociological perspective, usability isn’t just about the technical aspects of a product or system. It’s about the relationship between humans and technology.
Do you use a design style guide to build and maintain your SaaS application? It can help you design and build more efficiently. You can design for quick and smooth development using your style guide – reuse the building blocks you have and create new ones when needed. A solid design style guide is a […]
I’ve been thinking a lot about the job market lately. It’s been a while since I was out there, so I wonder how I would approach it. The acceptance rate is abysmal, about 1-2%. So, you have to make a great impression fast to have the best chance. I would flip the script and use […]
AI gets a lot of press as if it were a magical, world-changing tool. But what does Artificial Intelligence (AI) do best?