Design isn’t just designing, it’s a bit more than that.

Hi I'm Nathaniel, a Senior Product Designer & UX Engineer focused on user-centred innovation for growing companies. I'm a designer who codes. I create innovative, user-focused digital experiences, blending Design Thinking with a deep understanding of web development principles.

Design isn’t just designing, it’s a bit more than that.

As designers what do we mean when we describe the “UX Maturity” of an organisation? Simply put, lack of UX Maturity means the business is solution focused. Strong UX Maturity means the business is problem focused. Problems are the issues users have with your software. The amount of focus the business spends on this determines […]

When designing, do you dictate or collaborate? The path you choose determines your success. You get so much more out of collaboration.
Quick observation: It’s fascinating to me how many startups begin with purple as their brand colour, and then invariably move away from it. Purple is cool! But maybe it’s one of the colours people can’t/don’t/won’t take seriously? As an example, Heroku when it first launched was full on purple, now they are swinging over toward […]
Usability isn’t just about the technical aspects of a product or system. It’s about the relationship between humans and technology; it’s sociological impact.