UX Design. Do you care more about technique or ideas? Often you can get lost in the latest hot application and how to use its features and optimising them. You get the latest plugins and use them to create designs, you learn the shortcut keys and start creating reusable components and auto layouts. Soon, design […]
Author: Nathaniel Flick
Hi I'm Nathaniel, a Senior Product Designer & UX Engineer focused on user-centred innovation for growing companies. I'm a designer who codes. I create innovative, user-focused digital experiences, blending Design Thinking with a deep understanding of web development principles.
Do you take culture into account when doing User Research? Country culture. Company culture. The user’s culture. The job to be done is very important, but so too are the attitudes and cognitive biases around it. Is the user: – Outgoing or reserved? – Conservative or Reckless? – Confident or Unsure? Does the user have […]

Building software, it’s always easier to do it right than to do it twice, and it’s always easier to do Accessibility when you’re building than after you release it to the world.
Tech comes and goes, here’s a few that have had viciously quick boom and bust cycles: – Bitcoin – Blockchain – NFTs – AI Currently in the AI phase, the hype is wild! But the reality is even better than this. Imagine an application remembering what you did last time and then helping you do […]
Designers, Product Managers and Developers are not separate entities, they work together with Stakeholders to help their Users. The PM hears about a need and then reviews it with the Designer. They come up with a plan and start reviewing it with Stakeholders. Once the problem is understood, and verified as solved, then a conversation […]