Design isn’t just designing, it’s a bit more than that.

Hi I'm Nathaniel, a Software Designer - a designer who codes. I create innovative, user-focused digital experiences, blending Design Thinking with practical development and accessibility.
Design isn’t just designing, it’s a bit more than that.
As designers what do we mean when we describe the “UX Maturity” of an organisation? Simply put, lack of UX Maturity means the business is solution focused. Strong UX Maturity means the business is problem focused. Problems are the issues users have with your software. The amount of focus the business spends on this determines […]
When designing, do you dictate or collaborate? You get so much more out of collaboration. For one, you get many different ideas from which to pick, and for another you can mix and match the best ideas to come up with a great design. Don’t forget to research it with your users, they are part […]
Quick observation: It’s fascinating to me how many startups begin with purple as their brand colour, and then invariably move away from it. Purple is cool! But maybe it’s one of the colours people can’t/don’t/won’t take seriously? As an example, Heroku when it first launched was full on purple, now they are swinging over toward […]
From a sociological perspective, usability isn’t just about the technical aspects of a product or system. It’s about the relationship between humans and technology.