Instead of code handoffs, the styleguide is the place where design and code meet, so use it to your advantage.

Hi I'm Nathaniel, a Senior Product Designer & UX Engineer focused on user-centred innovation for growing companies. I'm a designer who codes. I create innovative, user-focused digital experiences, blending Design Thinking with a deep understanding of web development principles.

Instead of code handoffs, the styleguide is the place where design and code meet, so use it to your advantage.

The why is more important, and more powerful than the how. In design it helps us uncover the key to a problem and moves us from discovery to action. The why gives the design a reason for being.

To succeed as a UX designer, be aware of your surroundings and the tech that you’re designing for. Understand your technological environment to design for users.

Lean into your fears and don’t be afraid to suck. How can you be brave and not be afraid of sucking?

A real photo provides a stronger sense of authenticity, making the persona feel more like a real person. People relate more easily to real faces, enhancing empathy and engagement.