APIs are products, and their usability matters. Use Design Thinking to design APIs.

Hi I'm Nathaniel, a Senior Product Designer & UX Engineer focused on user-centred innovation for growing companies. I'm a designer who codes. I create innovative, user-focused digital experiences, blending Design Thinking with a deep understanding of web development principles.

APIs are products, and their usability matters. Use Design Thinking to design APIs.

Hype waves and economic stresses distract companies from working on valuable projects, and cause design fatigue.

A focused approach using UX Design can ignite ideas, plans, and execution of brilliant user experiences.

No matter how far down the track you are in a software project, you can zoom out and course correct.

The perspective motivation cycle is part of what we try to understand as UX Designers doing user research and designing with empathy.