Design Thinking started in the 70s (approx 1979) and has been used to design products and software since then. I’ve had great experiences with it.

Hi I'm Nathaniel, a Senior Product Designer & UX Engineer focused on user-centred innovation for growing companies. I'm a designer who codes. I create innovative, user-focused digital experiences, blending Design Thinking with a deep understanding of web development principles.

Design Thinking started in the 70s (approx 1979) and has been used to design products and software since then. I’ve had great experiences with it.

I asked ChatGPT, “based on the prompts I’ve given you, can you summarise who I am as a professional and as a person?” Here’s it’s professional summary of me.

I was fortunate to give a short talk at the Christchurch Game Developer’s Conference called Usability is a Culture: The Value of UX in Games

Someone asked me a question last week that really made me think. They asked, “so where do you sit between design and development?”

This is why we do user research! To eliminate guesswork. It’s one of the best ways to stop guessing and start knowing.