Lean into your fears and don’t be afraid to suck. How can you be brave and not be afraid of sucking?

Lean into your fears and don’t be afraid to suck. How can you be brave and not be afraid of sucking?
Hype waves and economic stresses distract companies from working on valuable projects, and cause design fatigue.
Design Thinking started in the 70s (approx 1979) and has been used to design products and software since then. I’ve had great experiences with it.
I was fortunate to give a short talk at the Christchurch Game Developer’s Conference called Usability is a Culture: The Value of UX in Games
(I’m reposting this from a comment I made on a Laura Baker post, and there’s a great discussion here on this topic.) The question was: Design often has a low ‘business maturity’ perception. My answer: I was listening to Beyond UX Design podcast (thank you Jeremy Miller!) and heard this – “Design is ‘preventative’ and […]