Quick observation: It’s fascinating to me how many startups begin with purple as their brand colour, and then invariably move away from it. Purple is cool! But maybe it’s one of the colours people can’t/don’t/won’t take seriously? As an example, Heroku when it first launched was full on purple, now they are swinging over toward […]
From a sociological perspective, usability isn’t just about the technical aspects of a product or system. It’s about the relationship between humans and technology.
AI gets a lot of press as if it were a magical, world-changing tool. But what does it do best? An idea is a house, and AI is the sandpaper smoothing the edges. Don’t let AI build your house for you. AI is a tool whose main function is to refine human-generated ideas. And it’s […]
How can I help you? How does this question make you feel? Do you feel heard, inspired, welcomed? You might even feel a little confused. Did you expect a more challenging answer? More friction? I try to always have this attitude because time is short, and this phrase shows gratitude. Thanks for coming to me […]
UX Design. Do you care more about technique or ideas? Often you can get lost in the latest hot application and how to use its features and optimising them. You get the latest plugins and use them to create designs, you learn the shortcut keys and start creating reusable components and auto layouts. Soon, design […]
Do you take culture into account when doing User Research? Country culture. Company culture. The user’s culture. The job to be done is very important, but so too are the attitudes and cognitive biases around it. Is the user: – Outgoing or reserved? – Conservative or Reckless? – Confident or Unsure? Does the user have […]
Tech comes and goes, here’s a few that have had viciously quick boom and bust cycles: – Bitcoin – Blockchain – NFTs – AI Currently in the AI phase, the hype is wild! But the reality is even better than this. Imagine an application remembering what you did last time and then helping you do […]