UX Design. Do you care more about technique or ideas?
Often you can get lost in the latest hot application and how to use its features and optimising them.
You get the latest plugins and use them to create designs, you learn the shortcut keys and start creating reusable components and auto layouts.
Soon, design becomes an assembly line of automating processes to fit deadlines, many prototypes are created and ideas start to dwindle.
You care more about optimising your technique than your ideas and creative thinking and ideas start to disappear.
Don’t let this happen.
Ideas are the lifeblood of design, the source of inspiration – not technique.
Ideas stretch you into new territory, and they help you understand the current territory. Where are you? Where do you want to go?
Ideas encourage collaboration and collaboration encourages empathy and empathy feeds a good story which encourages collaboration. We all love a good story.
Ideas don’t move forward without technique, without action.
Make sure your technique feeds your ideas and vice a versa. Keep that cycle going and don’t stay in either phase for too long or you stop producing good work.
Technique and ideas are equally important.