As designers what do we mean when we describe the “UX Maturity” of an organisation?
Simply put, lack of UX Maturity means the business is solution focused. Strong UX Maturity means the business is problem focused.
Problems are the issues users have with your software. The amount of focus the business spends on this determines its UX Maturity.
Why is this important? A few things come to mind:
If you’re unsure about your company’s position on this scale, look at how many user research engagements happen. What is leading your design and development efforts: Your customers or your sales team?
Assessing your company’s UX Maturity means you care about it, and it’s the beginning of making helping your users and making better software.
Of course we want to make money, but making that the prime focus means the user gets left behind.
Increase UX Maturity to increase user satisfaction and, therefore, company profits and impact.
(Photo credit: Nathaniel Flick at the Budapest Market Hall in 2017)