AI gets a lot of press as if it were a magical, world-changing tool. But what does Artificial Intelligence (AI) do best?

Hi I'm Nathaniel, a Senior Product Designer & UX Engineer focused on user-centred innovation for growing companies. I'm a designer who codes. I create innovative, user-focused digital experiences, blending Design Thinking with a deep understanding of web development principles.

AI gets a lot of press as if it were a magical, world-changing tool. But what does Artificial Intelligence (AI) do best?

In software design, staying focused on the user’s problem is crucial. Keep it simple. Two tools can help maintain this focus: Personas and User Journeys. This focus ensures that the solutions you develop are relevant, effective, and truly helpful to the user. Design Thinking workshops, when done properly, involve multiple stakeholders in thinking about the […]
How can I help you? How does this question make you feel? Do you feel heard, inspired, welcomed? You might even feel a little confused. Did you expect a more challenging answer? More friction? I try to always have this attitude because time is short, and this phrase shows gratitude. Thanks for coming to me […]

Being a generalist designer works best at a start-up company. Being a specialist works best at a bigger company. Is there more nuance here though? It is easy to get the two confused. For example, a designer applies to a start-up company hoping to build their portfolio when in reality they are pixel pushing for […]
UX Design. Do you care more about technique or ideas? Often you can get lost in the latest hot application and how to use its features and optimising them. You get the latest plugins and use them to create designs, you learn the shortcut keys and start creating reusable components and auto layouts. Soon, design […]