Hype waves and economic stresses distract companies from working on valuable projects, and cause design fatigue.

Hype waves and economic stresses distract companies from working on valuable projects, and cause design fatigue.
A focused approach using UX Design can ignite ideas, plans, and execution of brilliant user experiences.
No matter how far down the track you are in a software project, you can zoom out and course correct.
2024 was a tough job market, but I managed to land a role by following my own advice.
Design Thinking started in the 70s (approx 1979) and has been used to design products and software since then. I’ve had great experiences with it.