The why is more important, and more powerful than the how. In design it helps us uncover the key to a problem and moves us from discovery to action. The why gives the design a reason for being.


The why is more important, and more powerful than the how. In design it helps us uncover the key to a problem and moves us from discovery to action. The why gives the design a reason for being.

To succeed as a UX designer, be aware of your surroundings and the tech that you’re designing for. Understand your technological environment to design for users.

I asked ChatGPT, “based on the prompts I’ve given you, can you summarise who I am as a professional and as a person?” Here’s it’s professional summary of me.

Design isn’t just designing, it’s a bit more than that.

When designing, do you dictate or collaborate? The path you choose determines your success. You get so much more out of collaboration.